One of the key aims in dealing with us as responsible for Marketing Online of a product on the Internet is that users become Web page and navigate in it to become customers.
To make a user is the client have to work several factors: will have to have a website, attract traffic, generate a good online reputation, work our Social Media and loyalty.
According to studies, we have until about 8 seconds to convince the user to remain on the site until you decide to let us.
Elements to take into account to carry out our strategies are:
Approximately 96% of visitors who come to your web site are not willing to buy.
How many more landing pages you have, the more leads will generate.
Product videos can increase purchases of the product by 144%.
A delay of 1 second in your besiege can reduce your conversions by 7%.
A/b testing is becoming the preferred method that has led to many of the most successful companies. (EYE! OK with making them, must not measure them…)
Once clarified these points, let’s start with those actions which improve the conversion:
1 Generate a unique value proposition
The user should see clearly on your website or landing page that reason should establish a business relationship with you and benefit you will get. Each brand must find their advantages and let them clear.
2 User guide
Your website must be accessible, clear and guide the user to the action that you want to meet for example using an effective owner, buttons, banners and graphics
If in our website, we find visitors who “don’t feel comfortable buying a small business (due to lack of confidence almost always)” you released some tips to overcome these difficulties:
Includes a corporate video and how your company.
It includes a banner at the top with customer testimonials.
I gave long have been in business, how many orders you have sent, the rate of satisfaction of the client, etc.
How to know the questions that your clients have?
A certainly excellent channel to do so are social networks. Advantage to serve as an agile way and rapid information of your products or services. It provides information that will help them to convert, it clarifies doubts. Lead them in the proper use of your site.
3 Will test their holders
The holder can endanger a sale, and, sometimes, a web. As we all know, first impressions always count (as in real life) and in the online, the owner of the home that we can quickly access, is key. It is important to try and see what stands out most for your web traffic. There is no magic formula, but there are some guidelines that you can follow.
It can be improved the conversion of its product only to have a title like “30 day free trial of…”. On the other hand, a title that gets worse may be to “See the product…” (speaking of commercial, no informational purpose).
The important part of this is to have the proposal something that benefits the user. “See the product… “no talks about any benefit. They do not give us a reason why we should be interested. It considered the possibility of adding “free trial” in your title and checks the benefit.
More advice: have a title that goes to a “problem” in a given sector improve conversions by 32%. For example, digital marketing you will see success having post related to the measurement of ROI, one of the brands Achilles heels.
4. Short forms
Essential in forms fields must be kept. How many times we were going to let our data to buy or want to inform us of a product and we found missing 25 fields by filling?
There is something with which we can not play on the Internet and that is to respect the time of users. We can not escape leads to include a form on which many times calling for irrelevant data. The more concise form-creation is important, in fact, the majority of conversion experts think that simplicarlos improves conversion.
Even so, always it depends on the type of business. Sometimes, we will inevitably need more data. The important thing, as in any of the above tips is tested over and over again.
The implementation of the online chat, has also shown leads increased by 31%.
Social networks give credibility and give rise to a 144,1% improvement on landing pages.
Include images of real people in your home can have a huge impact on conversions (depending on the sector)
It includes a solution to a problem in a headline, it increases conversions by 31%.
It’s moving your “Buy now” button to see where it becomes better.
You have a site optimized for mobile duplicate conversions.